A Financial Partner Built for E-Commerce Founders
Clarity. Control. Confidence.
Attention E-Commerce Founders!
Did You Know There Are 7 Financial Mistakes That Quietly Put E-Commerce Brands Out Of Business?
Even fast-growing companies get blindsided by these common pitfalls. Are you making one of them?
Reva Reddy
Founder of Verr Financial
From the desk of
Reva Reddy
Founder of Verr Financial
Santa Monica, CA

Hi There,

If you’re building an e-commerce brand today, you’re probably juggling a lot – growth targets, rising ad costs, inventory planning, and trying to make sense of your numbers along the way.

But here’s the hard truth:

Most of the financial damage we see in the e-commerce space doesn’t come from one big mistake.

It comes from small issues compounding over time…

Misreading margins. Scaling unprofitably. Tying up too much cash in inventory. Missing key monthly tax filings.

Over the past few years, I’ve worked closely with founders across DTC, CPG, and e-commerce.

Before that, I ran a venture-backed SaaS business that served over 100 e-commerce brands.

So I’ve been in your shoes, and I built Verr Financial to help founders avoid the blind spots I ran into myself.

That’s why I wrote this short, practical guide:
7 Financial Mistakes That Put E-Commerce Companies Out of Business
Download the guide below. 
You’ll learn:
  • Why profitability on paper doesn’t mean you’re safe, and how to actually track cash flow.
  • ​How to evaluate financing options like MCAs, equity, SBA loans, and asset-based lending so you don’t take on capital that quietly kills your cash flow or control.
  • ​What most founders get wrong with inventory planning, and how a financial model can help.
  • ​Why cash-basis books can distort your margins, and what accrual accounting lets you see.
  • ​How to run a clean monthly close process that actually helps you operate better.
  • ​What you need to automate around sales tax before it turns into an audit risk.
  • ​The most commonly missed deductions and inventory write-offs founders overlook
This isn’t about fear. It’s about clarity. Knowing what to look out for puts you back in control and helps you build a business that scales with confidence.
It’s free, no fluff, and written for busy founders who want better answers without getting a finance degree.

7 Financial Mistakes That Put E-Commerce Companies Out of Business
Download the guide below. 
Get the PDF delivered straight to your inbox.

You’ll receive the full guide within minutes of entering your email. No sales pitch, no obligation. Just practical insight you can act on.

Talk soon,
Reva Reddy

Principal & Founder, Verr Financial

A Financial Partner Built for E-Commerce Founders
Attention E-Commerce Founders!
Did You Know There Are 7 Financial Mistakes That Quietly Put E-Commerce Brands Out Of Business?
Even fast-growing companies get blindsided by these common pitfalls. Are you making one of them?
Reva Reddy
Founder of Verr Financial
From The Desk Of 
Reva Reddy
Founder of Verr Financial
Santa Monica, CA

Hi there,

If you’re building an e-commerce brand today, you’re probably juggling a lot – growth targets, rising ad costs, inventory planning, and trying to make sense of your numbers along the way.

But here’s the hard truth:
Most of the financial damage we see in the e-commerce space doesn’t come from one big mistake.

It comes from small issues compounding over time…
Misreading margins. Scaling unprofitably. Tying up too much cash in inventory. Missing key monthly tax filings.

Over the past few years, I’ve worked closely with founders across DTC, CPG, and e-commerce.

Before that, I ran a venture-backed SaaS business that served over 100 e-commerce brands.

So I’ve been in your shoes, and I built Verr Financial to help founders avoid the blind spots I ran into myself.

That’s why I wrote this short, practical guide:

7 Financial Mistakes That Put E-Commerce Companies Out of Business
Download the guide below. 
Here's what you'll 
discover inside:
  • Why profitability on paper doesn’t mean you’re safe, and how to actually track cash flow.
  • How to evaluate financing options like MCAs, equity, SBA loans, and asset-based lending so you don’t take on capital that quietly kills your cash flow or control.
  • ​What most founders get wrong with inventory planning, and how a financial model can help.
  • Why cash-basis books can distort your margins, and what accrual accounting lets you see.
  • How to run a clean monthly close process that actually helps you operate better.
  • ​What you need to automate around sales tax before it turns into an audit risk.
  • ​The most commonly missed deductions and inventory write-offs founders overlook.
7 Financial Mistakes That Put E-Commerce Companies Out of Business
Download the guide below. 
7 Financial Mistakes That Put E-Commerce Companies Out of Business
Get the PDF delivered straight to your inbox.

You’ll receive the full guide within minutes of entering your email. No sales pitch, no obligation. Just practical insight you can act on.

Talk soon,

Reva Reddy

Principal & Founder, Verr Financial

Verr LLC
Copyright 2025. All Rights Reserved.